M.I.A.’s H&M video makes global debut

April 11, 2016 By creative

To kickstart the campaign, M.I.A. and H&M have collaborated on a song — “Reware it,” complete with video, released on Monday, starring not just the rapper, but a host of other social influencers from actress Yao Chen to model, Moffy. “World Recycle Week is about embracing important environmental issues such as the landfills, and highlighting a global movement,” said M.I.A. The video goes live a week before World Recycle Week officially starts.

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M.I.A.’s H&M video makes global debut

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H&M nabs M.I.A. for 1,000 ton recycling campaign

March 15, 2016 By admin

As World Recycling Week becons in April, fashion retailer H&M is joining forces with singer-songwriter M.I.A. for the latest round of its recycling initiative. The clothing giant launched a Garment Collecting program in 2013 and, for 2016, is targeting the agglomeration of 1,000 tonnes of clothes, with an M.I.A. music video to generate enthusiasm for the cause. “Hopefully, garment collecting will become a natural part of fashion,” the outlet proposed in a March 15 announcement, confirming that M.I.A.'s music video will be given an exclusive April 11 reveal on hm.com.

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H&M nabs M.I.A. for 1,000 ton recycling campaign

Filed Under: Latest News Tagged With: agglomeration, clothing-giant, garment, its-recycling, joining-forces, latest, latest-round, music-video, natural-part, outlet, the-outlet, will-become, world, world-recycle, world-recycling