The designer's Emporio Armani ready to wear line will show its upcoming Spring/Summer 2017 collection in the French capital rather than the usual Milan, reports the Business of Fashion (BoF). Although rare, this isn't the first time Armani has taken the brand out of Milan — the designer unveiled his Spring/Summer 2007 collection in London as part of a wider event that included the launch of his Emporio Armani Product RED venture, part of the AIDS-fighting concept spearheaded by U2 singer Bono and activist Bobby Shriver.
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Emporio Armani chooses Paris over Milan for Spring 2017
