Following the cancellation of a climate rally in the French capital on November 29, Amber and Giovanni Testino have launched a digital initiative to raise awareness of the issue. Heavyweight fashionistas including star photographer Mario Testino, supermodel Lily Aldridge and fashion bible Vogue UK have taken to Instagram to show their support for the cause. Polish model Anja Rubik was one of the first to get on board, filming herself walking barefoot in the snow with a message encouraging her 504,000 followers to do the same.
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Models strut their stuff online for the environment as #climatecatwalk goes viral
