Gwyneth Paltrow launches debut fashion collection

Gwyneth Paltrow has unveiled the first looks from her debut fashion collection, which goes on sale Monday. The award-winning actress-turned-entrepreneur has teamed up with “a small team of designers” on her first clothing line, launched under the umbrella of her Goop lifestyle business under the sub-brand 'Goop Label'. “I wanted to create product that is incredibly high quality and delivered at a great value — I think there's a huge white space in the market for luxurious ready-to-wear at a direct-to-consumer price,” explains Paltrow in a statement.

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Gwyneth Paltrow launches debut fashion collection

Gwyneth Paltrow to open Goop pop-up store in New York

After conducting practice runs in Los Angeles, Dallas and Chicago, Gwyneth Paltrow will be opening her first pop-up boutique for Goop in New York starting next week. On Monday, November 23, Paltrow will open a brick and mortar shop for her online lifestyle concept at the Time Warner Center in New York, which will showcase a capsule collection in collaboration with Valentino, reports women's trade publication WWD. The Valentino x Goop “Wonder Woman Valentino” collection is overseen by the fashion label's creative directors Maria Grazia Chiuri and Pierpaolo Piccioli.

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Gwyneth Paltrow to open Goop pop-up store in New York