Gwyneth Paltrow to open Goop pop-up store in New York

After conducting practice runs in Los Angeles, Dallas and Chicago, Gwyneth Paltrow will be opening her first pop-up boutique for Goop in New York starting next week. On Monday, November 23, Paltrow will open a brick and mortar shop for her online lifestyle concept at the Time Warner Center in New York, which will showcase a capsule collection in collaboration with Valentino, reports women's trade publication WWD. The Valentino x Goop “Wonder Woman Valentino” collection is overseen by the fashion label's creative directors Maria Grazia Chiuri and Pierpaolo Piccioli.

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Gwyneth Paltrow to open Goop pop-up store in New York