To kickstart the campaign, M.I.A. and H&M have collaborated on a song — “Reware it,” complete with video, released on Monday, starring not just the rapper, but a host of other social influencers from actress Yao Chen to model, Moffy. “World Recycle Week is about embracing important environmental issues such as the landfills, and highlighting a global movement,” said M.I.A. The video goes live a week before World Recycle Week officially starts.
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M.I.A.’s H&M video makes global debut
